Featured gtm strategy
When Incentives Create the Wrong Growth
As a founder and ecosystem builder, I’ve become increasingly interested in a simple question: What behavior does a system actually reward?
22 September 2026/7 min read
Field journal · 2026
lucky
kevwoda
Notes and thoughts on growth, money, and the institutions still being built.
Lucky Ajekevwoda/writes as lucky kevwoda
Go to market
GTM Strategy
Lighter notes
Fun
Digital dollars
Stablecoins
GTM Strategy
All GTMGTM Strategy
Product Nurturing
You can pour more water on a plant, but if the soil is bad, you are not solving the real problem. The same thing happens with Tech products.
7 October 2026/4 min
Thoughts
All thoughtsThought
I Learned This the Hard Way
I spent one month doing the work of three people across three products. It drained me, but it taught me one of the most important lessons in building: clear focus
2 October 2026/1 min
Thought
Why this journal exists
Threads disappear. Decks lie. A journal is a place to keep the longer thinking — research, field notes, and the arguments I want to still recognise in two years.
21 August 2026/1 min